AI bot traffic surged by 300% from 2024 to 2025, significantly impacting digital operations and analytics.

The publishing industry experienced 63% of AI bot triggers within the broader digital media industry in 2025.

In healthcare, over 90% of AI bot triggers are attributed to scraping activities as of 2025.

AI bots now compose nearly 1% of total bot traffic across Akamai's platform as of 2025.

The commerce industry recorded more than 25 billion bot requests over a two-month observation period in 2025.

North America accounts for nearly 90% of observed AI crawler traffic, receiving a heavy skew compared to other regions like Europe, Asia, and Latin America.

Analysis of traffic from mid-April to mid-July 2025 revealed that AI crawlers made up almost 80% of all AI bot traffic observed.

Fetcher bots, including those from ChatGPT and Perplexity, are driving massive real-time request volumes, with some cases exceeding 39,000 requests per minute.

ChatGPT generates the most real-time traffic to websites, with 98% of fetcher bot requests attributable to OpenAI’s bots

Meta’s AI bots generated 52% of AI crawler traffic, which is more than double that of Google (23%) or OpenAI (20%).