Financial lures are the number one ploy in phishing emails, representing 35% of samples.

Account verification and updates account for 20% of approaches in phishing emails.

Package delivery messages account for 5% in phishing emails.

Legal or HR notices account for 5% in phishing emails.

Urgency-based messaging is the second most tried approach in phishing emails, at 25%.

Travel-themed messages account for 10% in phishing emails.

Travel-themed messages account for 10% in phishing emails.

Legal or HR notices account for 5% in phishing emails.