22% of consumers had never even heard of deepfakes before the study.

February 1, 2025

22% of consumers had never even heard of deepfakes before the study. — This cybersecurity statistic was published by iProov in February 2025. The original data appears in iProov Study Reveals Deepfake Blindspot. For the full methodology and detailed findings, refer to the original report.

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Published on 2/1/2025

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What does this statistic say?

22% of consumers had never even heard of deepfakes before the study. This data was published by iProov.

Where does this data come from?

This statistic comes from iProov Study Reveals Deepfake Blindspot, published by iProov on February 1, 2025. You can view the original report at https://www.iproov.com/press/study-reveals-deepfake-blindspot-detect-ai-generated-content.

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This statistic was published by iProov. Browse more statistics from iProov.

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22% of consumers had never even heard of deepfakes before the study.

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