35% of organisations experienced brand damage as a consequence of a ransomware attack in 2024, up from 21% in 2021.

January 1, 2025

35% of organisations experienced brand damage as a consequence of a ransomware attack in 2024, up from 21% in 2021. — This cybersecurity statistic was published by Illumio & Ponemon Institute in January 2025. The original data appears in The Global Cost of Ransomware Study . For the full methodology and detailed findings, refer to the original report.

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Published on 1/1/2025

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35% of organisations experienced brand damage as a consequence of a ransomware attack in 2024, up from 21% in 2021. This data was published by Illumio & Ponemon Institute.

Where does this data come from?

This statistic comes from The Global Cost of Ransomware Study , published by Illumio & Ponemon Institute on January 1, 2025. You can view the original report at https://www.illumio.com/resource-center/cost-of-ransomware.

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This statistic was published by Illumio & Ponemon Institute. Browse more statistics from Illumio & Ponemon Institute.

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35% of organisations experienced brand damage as a consequence of a ransomware attack in 2024, up from 21% in 2021.

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51% of ransomware victims paid a ransom demand.

The primary reasons for not reporting these incidents were unwanted publicity (39%), being up against a payment deadline (38%), fear of retaliation (38%), and not believing the extortion demand was exorbitant (24%).

Of the 49% of ransomware victims that did not pay a ransom, the main reasons were: compromised data wasn't critical (49%), having an effective backup strategy (48%), company policy (47%), lack of trust in the provision of a decryption key (46%), and law enforcement advice (40%).

Only 28% of respondents said their organisations informed law enforcement when they were hit by ransomware.

Data exfiltration was the most common tactic used by ransomware groups to exert pressure (47%), followed by DDoS attacks (45%), data encryption (43%), and communicating with stakeholders/customers (34%).

The proportion of respondents reporting a significant revenue loss as a result of a ransomware attack nearly doubled from 22% in 2021 to 40% in 2024.

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