44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

Over a third of consumers experience genuine stress while shopping online.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

75% of consumers expect the issue with bots to worsen this year.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

90% of consumers say it is important to verify that they are buying from a real person.

Of all Americans, 9% lost money to a cyberattack or digital scam.

17% of consumers reported having a social media account taken over.

37% of Black Americans who encountered a scam reported losing money.

29% of consumers have a browser extension that blocks trackers (up from 25% in 2024).

33% of consumers have identity theft protection services (up from 28% in 2024).

68% of consumers implement software updates as soon as they are available.

53% of consumers have software that prevents malware or viruses.

14% of consumers have software to encrypt files on their device (up from 10% in 2024).

Three out of four scam attempts (74%) began through email, on social media, in text messages, or through a messaging app.

Of those who encountered a digital scam or cyberattack, 19% lost money.

15% of white Americans who encountered a scam reported losing money.