66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

90% of consumers say it is important to verify that they are buying from a real person.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

Over a third of consumers experience genuine stress while shopping online.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

17% of consumers reported having a social media account taken over.

65% of consumers use a unique password across their different accounts.

33% of consumers have identity theft protection services (up from 28% in 2024).

37% of Black Americans who encountered a scam reported losing money.

Only 5% of MFA users use a physical security key, the most secure method of authentication.

10% of the highest income group ($100,000 or more) lost money after encountering a scam, making them the least likely income group to lose money.

Scams pretending to be a bank or credit card company was reported by 25% respondents.

Less than half (48%) of consumers regularly review their security settings at least once every six months.

The youngest adult age group (18–29) experienced a 27 percentage-point increase in encountering text scams between 2024 and 2025 (reaching 40% in 2025).

Only 8% of consumers were "very confident" that their personal data is private and not distributed without their knowledge.

33% of Americans who use MFA said they use a passkey, which is a new digital security tool.