64% of consumers feel that automated programs are stealing the joy of shopping altogether.

90% of consumers say it is important to verify that they are buying from a real person.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

Over a third of consumers experience genuine stress while shopping online.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

81% of consumers use multifactor authentication (MFA) to log in to at least one online account.

53% of consumers have software that prevents malware or viruses.

17% of consumers reported having a social media account taken over.

37% of Black Americans who encountered a scam reported losing money.

29% of consumers have a browser extension that blocks trackers (up from 25% in 2024).

14% of consumers have software to encrypt files on their device (up from 10% in 2024).

94% of consumers avoid clicking links in texts from people they do not know.

Three out of four scam attempts (74%) began through email, on social media, in text messages, or through a messaging app.

33% of Americans who use MFA said they use a passkey, which is a new digital security tool.

Of those who encountered a digital scam or cyberattack, 19% lost money.

15% of white Americans who encountered a scam reported losing money.