96% of consumers plan to shop online during the holiday season.

54% of Gen Z fraud victims reported feelings of overwhelm, 22% reported embarrassment, and 12% reported suicidal feelings in 2025.

Lower-income fraud victims were twice as likely to feel depressed or hopeless compared to higher-income victims, with rates of 22% and 11% respectively in 2025.

66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

52% of fraud victims described the stress from the resolution process as 'significant' or 'the worst stress they had ever experienced' in 2025.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

90% of consumers say it is important to verify that they are buying from a real person.

U.S. holiday retail sales reached a record high in 2024, driven by increased online spending.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

93% of fraud victims reported that the resolution process caused them stress in 2025.

Over a third of consumers experience genuine stress while shopping online.

62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.

Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.

Scam cases reported to Iris' Resolution Center surged by 87% in November 2024 compared to September.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

5% of identity theft victims reported experiencing suicidal feelings following their incident in 2025.

18% of fraud victims reported feeling depressed or hopeless in 2025.