Impersonation
We've curated 29 cybersecurity statistics about Impersonation to help you understand how cybercriminals are mimicking trusted individuals and brands to deceive victims in 2025. Discover how this tactic is evolving and affecting online security.
Showing 1-20 of 29 results
In Q4 2025, CEOs and senior executives accounted for 50% of impersonation-based BEC emails and 41% of total BEC incidents.
Impersonation made up 82% of all BEC incidents in Q4 2025.
45% of IT, cybersecurity, risk, and fraud leaders reported that deepfake or impersonation attacks are frequent occurrences in their organizations.
83% of family offices are concerned about deepfakes or other impersonation threats.
61% of executives at financial services firms are concerned about impersonation campaigns targeting their firms.
53% of healthcare organizations believe their organizations are vulnerable or highly vulnerable to a BEC/spoofing/impersonation incident.
52% of healthcare organizations were vulnerable or highly vulnerable to a BEC/spoofing/impersonation incident in 2024.
In 2022, 64% of respondents from healthcare organizations said their organizations were very or highly vulnerable to BEC/spoofing/impersonation attacks.
26% of respondents are concerned about AI impersonation of themselves or a person/brand.
Only 14% of Swedes are concerned about AI impersonation via chatbots .
77% of small business leaders are concerned about phishing and impersonation scams powered by AI.
74% of respondents stated that phishing is the leading threat, with impersonation of executives or trusted colleagues being the most common tactic.
74% of respondents stated that phishing is the leading threat, with impersonation of executives or trusted colleagues being the most common tactic.
Impersonation is the most common technique in BEC scams, with 82% of attempts targeting CEOs and executives.
After CEOs and executives, the remaining BEC impersonation efforts are aimed at directors and managers (9%), HR personnel (4%), IT staff (3%), and school heads (2%).
Microsoft and Docusign were among the most frequently impersonated brands in phishing emails with PDF attachments.
NortonLifeLock, PayPal, and Geek Squad were among the most impersonated brands in TOAD emails with PDF attachments
Three in four (75%) of users have encountered social engineering attempts like phishing and impersonation scams.
43% of organizations reported deepfake impersonation attempts.
More than 50% of fraud is driven by artificial intelligence and hyper-realistic impersonations.