Social media
We've curated 11 cybersecurity statistics about Social media to help you understand how data privacy risks, phishing attacks, and misinformation are impacting user safety and security practices in 2025.
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27% of people encounter scams daily on social media platforms.
51% of people encounter scams on social media weekly.
Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.
44% of people say they have purchased a holiday gift from a social media advertisement.
43% have potentially “overshared” on social media during the holiday season.
65% of Gen Z are more likely to overshare on social media during the holiday season compared to their elders.
40% of people who have fallen victim to a scam during a past holiday season were scammed on social media.
39% of respondents said they trust social media the least with their identity data.
40% of consumers said they would be willing to give up social media to avoid the risk of identity theft.
47% of respondents use personal email accounts lacking MFA to log in to social media accounts.
Twenty-eight percent of consumers had a social media account hacked.