Trust
We've curated 85 cybersecurity statistics about Trust to help you understand how building secure relationships through identity verification, data integrity, and user authentication is evolving in 2025.
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44% of Indonesians prefer passkeys when engaging with brands online.
44% of respondents have some trust in organizations tasked with managing their identity data.
20% of respondents trust regional or local brands with their identity data.
39% of respondents said they trust social media the least with their identity data.
24% of respondents said they trust online retailers the least with their identity data.
In the UAE, 30% of respondents don’t trust government services with their identity data.
In India, greater than a third (35%) of respondents trust banks the least.
51% of consumers stated that learning that their favourite app uses AI written code would have no effect on their trust.
34% of Gen Z respondents noted that learning that their favourite app uses AI-written code would increase their trust.
34% of consumers say biometric authentication is a feature that would increase trust when engaging with brands online.
About one in five (21%) Americans didn’t single out any particular service as trusting the least.
33% of consumers would be more cautious if they learned that AI-generated code caused a vulnerability in an app they used.
32% of respondents said they trust gambling/betting services the least with their identity data.
26% of consumers would try to avoid all apps with AI-generated code if they learned that AI-generated code caused a vulnerability in an app they used.
28% of Millennials worry that "AI might introduce security vulnerabilities".
61% of respondents reported at least some trust (full trust + some trust) in organizations managing their identity data.
Only 14% of respondents trust global enterprises or brands with their identity data.
23% of Gen Z would avoid AI apps entirely after an AI-related vulnerability.
Boomers are nearly 2x more likely to lose trust if they find out AI was used to develop their favorite app.
34% of Australians prefer text and email prompt log-ins when engaging with brands online.