Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues.

June 24, 2025

Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues. — This cybersecurity statistic was published by Okta in June 2025. It covers topics including Consumer, UX, Authentication. The original data appears in Customer Identity Trends Report 2025. For the full methodology and detailed findings, refer to the original report.

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Published on 6/24/2025

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What does this statistic say?

Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues. This data was published by Okta and covers Consumer, UX, Authentication.

Where does this data come from?

This statistic comes from Customer Identity Trends Report 2025, published by Okta on June 24, 2025. You can view the original report at https://auth0.com/resources/whitepapers/customer-identity-trends-report.

What cybersecurity topics does this cover?

This statistic relates to Consumer, UX, Authentication. Browse more statistics on Consumer or from Okta.

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Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues.

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