Consumer
We've curated 273 cybersecurity statistics about Consumer to help you understand how personal data protection, online shopping security, and identity theft prevention are evolving in 2025.
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48% of New Yorkers stated they have been the victim of a cyberattack at least once.
44% of New Yorkers use unique passwords for all of their accounts, while 56% reported reusing passwords across multiple accounts.
50% of UK consumers lack understanding of how AI technologies could improve their financial experience, with only 16% reporting full understanding in 2025.
13% of UK consumers are classified as early adopters of AI, with 62% highly aware of AI and 66% reporting it has improved their banking experience in 2025.
38% of UK consumers believe banks are innovating too quickly, while only 7% want banks to speed up innovation in 2025.
33% of UK consumers have no trust at all in generative AI, while 50% report that it makes them anxious in 2025.
89% of consumers in Latin America trust banks to keep their money and data safe.
80% of consumers in Latin America say they feel capable of protecting themselves online.
89% of daily transactions in Latin America are conducted using debit cards.
60.9% of Americans say privacy is 'very important' when using mobile apps.
32% of fraud in Latin America is attributed to phone and voice scams, making it the most common type of fraud in the region.
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
63.7% of Americans fear synthetic fraud most when shopping on mobile.
19% of Americans stop using mobile apps due to fraudulent transactions.
32% of consumers in Latin America express privacy concerns related to how personal or financial data is used or shared.
29–34% of users leave essential security tools disabled or miss paid features.
The average consumer manages 3.4 distinct security apps.
51% of Americans see AI as a threat to the safety of using mobile apps.
96% of consumers plan to shop online during the holiday season.
37% of consumers indicated they may buy from brands they do not recognize.