One in ten adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have had explicit AI images made of them without consent.

81% of parents in the surveyed countries fear their child's likeness will be stolen.

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have turned off voicemail recordings to prevent voice cloning.

19% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced AI-driven identity harm, rising to 30% among Gen Z.

53% of victims with no financial loss reported a resolution.

13% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have created a family codeword to guard against likeness theft.

Account-problems scams are the highest-volume scam type, with 74% of victims sharing high-value personally identifiable information (PII).

One in three daily AI users in the surveyed countries say it is okay to generate explicit images of someone without their consent.

85% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is hard to tell a scam apart from the real thing, up from 66% in 2025.

88% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is becoming harder to tell what online content is genuinely human or real.

50% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland have experienced some form of AI fraud or scam.

Exposure to AI fraud or scams is 67% for Gen Z, 51% for Millennials, 46% for Gen X, and 30% for Boomers and older.

Exposure to AI fraud or scams is 56% in the United States, 48% in the UK, and 47% in the DACH region.

81% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland fear someone stealing their family's likeness.

67% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland worry about voice cloning.

74% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland are concerned about experiencing a deepfake or other AI-generated scam.

18% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is okay to use AI to generate explicit images of someone they do not know.

32% of adults aged 18+ in the United States, UK, Austria, Germany, and Switzerland say it is okay to use AI to imitate someone's voice or appearance for personal use.

25.6% of identity crime victims managed two or more concurrent incidents, up from 23.5% the previous year.

62.1% of attempted misuse cases involved new account applications, and 37.9 percent involved attempted account takeovers.