Nearly half of Americans (46%) reported having personally encountered a cyberattack or a digital scam attempt.

42% of Americans use a password manager that automatically creates and stores a very strong password for each account (up from 36% last year).

Phishing was the most common method, experienced by 39% of respondents.

16% of consumers were "not confident at all" that their personal data is private and not distributed without their knowledge.

94% of consumers avoid clicking links in texts from people they do not know.

Only 48% of Americans in May 2025 said they were at least somewhat confident that their personal data is private and not distributed without their knowledge, a drop from 53% in 2024.

80% of consumers set permissions for apps on their smartphone to block access to things like their camera, location, or contacts if they are not needed for the app to function.

93% of consumers avoid clicking links in emails from people they do not know.

Only 24% of consumers encrypt their hard drives

Scams pretending to be tech support was reported by 25% of respondents.

86% of consumers use a strong password to access their home WiFi network.

33% of Americans who use MFA said they use a passkey, which is a new digital security tool.

68% of consumers implement software updates as soon as they are available.

53% of consumers have software that prevents malware or viruses.

14% of consumers have software to encrypt files on their device (up from 10% in 2024).

Three out of four scam attempts (74%) began through email, on social media, in text messages, or through a messaging app.

Of those who encountered a digital scam or cyberattack, 19% lost money.

15% of white Americans who encountered a scam reported losing money.

Social Media was the starting point for 17% of scams (a decrease from 23% in 2024).

12% of consumers reported having an email account taken over.