2.9 billion unique sets of compromised credentials identified in 2024. This is an increase from 2.2 billion in 2023.

Sports are popular in passwords, with "Soccer" appearing in 4 million entries, "football" in 3.4 million.

Months are popular in passwords, with "May" appearing in 28 million entries and "April" in 5.2 million.

Cities are common in passowrds, with "Rome" appearing in 13 million.

Professions are popular in passwords, with "boss" appearing in 10 million entries, "hunter" in 6.6 million, "cook" in 4.2 million.

People's names were the second most prevalent password component.

The sequence “1234” appears in almost 4% of all passwords, which is over 727 million passwords.

Extending this, “123456” is used in 338 million passwords. Both “password” (56 million) and “admin” (53 million) remain highly popular, being the most popular passwords at least since 2011.

Days are popular in passwords, with "Monday" appearing in 0.8 million entries.

Religious terms are popular in passwords, with “god” appearing in 24 million entries, “hell” in 20 million.

Animals are common in passwords: "lion" (9.8 million), "fox" (7.8 million).

Positive words in passwords were common: “love” (87 million), “sun” (34 million), “dream” (6.1 million), “joy” (6.9 million), and “freedom” (2 million).

Profane words are very common in passwords. The top entry is “ass” (165 million), partly explained by use in “pass” or “password”. Other common swear words include “fuck” (16 million), “shit” (6.5 million), “dick” (3.2 million), and “bitch” (3.2 million).

Almost a third (27%) of the analysed passwords consisted of only lowercase letters and digits.

"Ana" was the most popular name component, used in almost 1%, or 178.8 million passwords. It also appears in words like “banana” (used in 3.7 million passwords).

Food is popular in passwords, with "tea" appearing in 36 million entries, "apple" in 10.7 million, "rice" in 4.9 million, "orange" in 3.6 million, "Pizza" in 3.3 million.

There has been an improvement in complexity over time: in 2022, only 1% of passwords used a mix of lowercase, uppercase, numbers, and symbols; this figure has now climbed to 19%.

Almost 20% of unique passwords mixed case letters and numbers but did not include special characters.

Popular pop culture terms used in passwords include “Mario” (9.6 million), “Joker” (3.1 million), “Batman” (3.9 million), “Thor” (6.2 million), and “Elsa” (2.9 million).

US States are popular in passwords, with "Carolina" appearing in 1.9 million entries, "Dakota" in 1.2 million, "Texas" in 1.1 million.