VendorsMcAfee
McAfee
Cybersecurity reports and statistics published by McAfee
8 categories2 reports
Research Reports
Reports and publications from McAfee
Recent Statistics & Reports
Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.
11/29/2025•
ConsumerEmail scamsRetail
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
11/29/2025•
ConsumerTechnology URL scamConsumer URL scam
46% of Americans encountered fake celebrity or influencer endorsements.
11/29/2025•
ConsumerFake celebrity endorsementFake influencer endorsement
37% of consumers indicated they may buy from brands they do not recognize.
11/29/2025•
ConsumerRetailers
96% of consumers plan to shop online during the holiday season.
11/29/2025•
ConsumerOnline shoppingHoliday season
91% of consumers reported seeing ads from unfamiliar retailers.
11/29/2025•
ConsumerAdsRetailers
Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.
11/16/2025•
ConsumerScams
Only 29% of Americans feel very confident about spotting deepfakes in 2025.
11/16/2025•
ConsumerDeepfake
44% of Americans have seen fake or AI-generated influencer endorsements in 2025.
11/16/2025•
ConsumerDeepfake
72% of Americans have seen fake celebrity or influencer endorsements in 2025.
11/16/2025•
ConsumerDeepfake
39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.
11/16/2025•
ConsumerDeepfake
Taylor Swift ranks #1 as the most impersonated and exploited celebrity.
11/16/2025•
ConsumerDeepfake
21% of Americans have low confidence in spotting deepfakes in 2025.
11/16/2025•
ConsumerDeepfake
10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.
11/16/2025•
ConsumerDeepfake