PII
We've curated 19 cybersecurity statistics about PII to help you understand how personal information, like names and addresses, is at risk and how best practices are evolving to protect this sensitive data in 2025.
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15% of all sensitive data uploaded to generative AI tools involves personal or employee data, including identifiers such as names and addresses.
47% of people say they have given their personal information to receive a discount.
Of the people that gave personal information for a discount, 49% handed over their phone number.
47% of insider incidents involved personal information or Personally Identifiable Information (PII).
Of the people that gave personal information for a discount, 27% gave up their home address.
62% of security professionals are concerned about employees directly involved in the handling of sensitive data such as PII, PHI, or PCI.
15% of organizations admitted they do not know which APIs expose PII.
54% of organizations rely on developer documentation to identify which APIs expose sensitive data or PII.
51% of organizations use API management tools to identify which APIs expose sensitive data or PII.
Security incidents involving shadow AI led to more personally identifiable information (65%) being compromised compared to the global average (53%).
Fraud rates of personally identifiable information (PII) and bank account data increased by +61% in 2024.
80% of credit union members believe it's their credit union's responsibility to protect their personal information and identity.
92% of executives had publicly viewable exterior images.
88% of executives had interior photos or floor plans available
98% of company executives had property addresses publicly linked to their name.
Nearly 60% of iOS apps are vulnerable to PII data leakage.
43% of Android apps are vulnerable to PII data leakage.
SpyCloud recaptured 44.8 billion PII assets in 2024, a 39% increase from 32.22 billion in 2023. This included 4.4 billion full names, 2.8 billion phone numbers, 42.97 million passport & driver's license numbers (a 168% increase from 2023), 36.97 million credit card numbers, and 3.05 billion Social Security & national ID numbers
Nearly three-quarters (73%) of UK CISOs feel that their client, customer, partner and employee PII is secure in cloud environments.