Organisations without plans to implement a hybrid cloud model are more likely (51%) to have data security and privacy concerns

Concerns around data security and privacy remain a challenge when it comes to implementing AI initiatives for 34% of respondents.

64% of Canadian organisations cite data privacy concerns as a common barrier to GenAI adoption.

An overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future.

Among those aware of their country's privacy laws, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.

86% of privacy and security professionals support privacy legislation, recognising its positive impact on business operations.

96% of organisations report that the returns of privacy significantly outweigh the investments.

In the 2024 Cisco Consumer Privacy Survey, most global consumers (53%) said they are aware of their country's privacy laws.

96% of privacy and security professionals confirm that privacy investments provide returns exceeding costs.

86% of respondents noted a positive impact of privacy legislation on their organisations, up from 80% last year.

30% of respondents in North America said they experienced difficulties in retaining privacy professionals, compared to 60% of respondents in Latin America.

21% said the chief privacy officer was primarily accountable for privacy.

31% plan to use AI for privacy in the next 12 months.

66% of organisations provide privacy training annually.

54% track the number of privacy incidents to evaluate privacy training effectiveness.

61% said privacy awareness training was separate from security training.

29% indicated there were open technical privacy positions.

24% expect their privacy budget to stay the same in the next 12 months.

54% of privacy professionals interact with internal audit.

24% of respondents said they were increasingly relying on AI or automation to address privacy skill gaps, compared to 18% last year.