Of those who use MFA, 83% use SMS or text-based authentication.

Only 5% of MFA users use a physical security key, the most secure method of authentication.

17% of consumers reported having a social media account taken over.

Only 8% of consumers were "very confident" that their personal data is private and not distributed without their knowledge.

10% of the highest income group ($100,000 or more) lost money after encountering a scam, making them the least likely income group to lose money.

Nearly half of Americans (46%) reported having personally encountered a cyberattack or a digital scam attempt.

29% of the lowest income group (Less than $30,000) lost money after encountering a scam.

42% of Americans use a password manager that automatically creates and stores a very strong password for each account (up from 36% last year).

12% of consumers reported having an email account taken over.

Phishing was the most common method, experienced by 39% of respondents.

16% of consumers were "not confident at all" that their personal data is private and not distributed without their knowledge.

94% of consumers avoid clicking links in texts from people they do not know.

Only 48% of Americans in May 2025 said they were at least somewhat confident that their personal data is private and not distributed without their knowledge, a drop from 53% in 2024.

80% of consumers set permissions for apps on their smartphone to block access to things like their camera, location, or contacts if they are not needed for the app to function.

93% of consumers avoid clicking links in emails from people they do not know.

Only 24% of consumers encrypt their hard drives

33% of Americans who use MFA said they use a passkey, which is a new digital security tool.

53% of consumers have software that prevents malware or viruses.

14% of consumers have software to encrypt files on their device (up from 10% in 2024).

68% of consumers implement software updates as soon as they are available.