46% of Americans encountered fake celebrity or influencer endorsements.
46% of Americans encountered fake celebrity or influencer endorsements. — This cybersecurity statistic was published by McAfee in November 2025. It covers topics including Consumer, Fake celebrity endorsement, Fake influencer endorsement. The original data appears in The Most Impersonated Brands in Holiday Shopping, Ranked . For the full methodology and detailed findings, refer to the original report.
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Frequently Asked Questions
What does this statistic say?
46% of Americans encountered fake celebrity or influencer endorsements. This data was published by McAfee and covers Consumer, Fake celebrity endorsement, Fake influencer endorsement.
Where does this data come from?
This statistic comes from The Most Impersonated Brands in Holiday Shopping, Ranked , published by McAfee on November 29, 2025. You can view the original report at https://www.mcafee.com/blogs/security-news/the-most-impersonated-brands-in-holiday-shopping-ranked/.
What cybersecurity topics does this cover?
This statistic relates to Consumer, Fake celebrity endorsement, Fake influencer endorsement. Browse more statistics on Consumer or from McAfee.