Consumer
Cybersecurity statistics about consumer
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The average internet user encounters 66 threats per day, up from 29 threats per day.
44% of New Yorkers use unique passwords for all of their accounts, while 56% reported reusing passwords across multiple accounts.
48% of New Yorkers stated they have been the victim of a cyberattack at least once.
33% of UK consumers have no trust at all in generative AI, while 50% report that it makes them anxious in 2025.
38% of UK consumers believe banks are innovating too quickly, while only 7% want banks to speed up innovation in 2025.
13% of UK consumers are classified as early adopters of AI, with 62% highly aware of AI and 66% reporting it has improved their banking experience in 2025.
50% of UK consumers lack understanding of how AI technologies could improve their financial experience, with only 16% reporting full understanding in 2025.
44% of users receive overlapping alerts from different security apps.
89% of daily transactions in Latin America are conducted using debit cards.
Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.
46% of Americans encountered fake celebrity or influencer endorsements.
Consumers spend up to 27 hours a year maintaining their security apps.
32% of fraud in Latin America is attributed to phone and voice scams, making it the most common type of fraud in the region.
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
19% of Americans stop using mobile apps due to fraudulent transactions.
38% of users who receive overlapping alerts from different security apps ignore them entirely due to the volume.
65% of Americans believe the mobile app maker is responsible for stopping fraud, rather than the device, OS, or carrier.
89% of consumers in Latin America trust banks to keep their money and data safe.
80% of consumers in Latin America say they feel capable of protecting themselves online.
32% of consumers in Latin America express privacy concerns related to how personal or financial data is used or shared.