Consumer
Cybersecurity statistics about consumer
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33% of UK consumers have no trust at all in generative AI, while 50% report that it makes them anxious in 2025.
13% of UK consumers are classified as early adopters of AI, with 62% highly aware of AI and 66% reporting it has improved their banking experience in 2025.
38% of UK consumers believe banks are innovating too quickly, while only 7% want banks to speed up innovation in 2025.
50% of UK consumers lack understanding of how AI technologies could improve their financial experience, with only 16% reporting full understanding in 2025.
89% of daily transactions in Latin America are conducted using debit cards.
43% of consumers in Latin America cite AI-driven fraud, including deepfakes and voice cloning, as an emerging threat reshaping perceptions of safety in digital spaces.
Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.
96% of consumers plan to shop online during the holiday season.
87.7% of Americans prioritize fraud prevention before it occurs rather than reimbursement after.
63.7% of Americans fear synthetic fraud most when shopping on mobile.
The average consumer manages 3.4 distinct security apps.
32% of consumers in Latin America express privacy concerns related to how personal or financial data is used or shared.
37% of consumers indicated they may buy from brands they do not recognize.
29–34% of users leave essential security tools disabled or miss paid features.
Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.
89% of consumers in Latin America trust banks to keep their money and data safe.
46% of Americans encountered fake celebrity or influencer endorsements.
47% of consumers in Latin America identify fraud and scams as their biggest frustration when making digital transactions.
38% of modern cyberattacks exploit stolen credentials and exposed connections due to non-integrated security tools.
80% of consumers in Latin America say they feel capable of protecting themselves online.