42% said they use a VPN.

77% of people said that "many online transactions today, from purchases to downloads to creating new accounts, feel like ploys to take my data".

26% stopped using a fertility or period tracking app.

37% said they "stopped using Facebook".

47% of people said they "stopped using TikTok".

89% of people are "concerned about my data being used by AI tools without my consent".

89% of people "agreed" or "strongly agreed" that they are "concerned about my personal data being used inappropriately by corporations".

Three-quarters of consumers have had their personal information lost or stolen in some form of cybercrime.

Twenty-eight percent of consumers had a social media account hacked.

23% of consumers had personal information compromised in a data breach.

Consumer Discretionary was the most targeted sector with 278 ransomware attacks in February 2025, accounting for 31% of all attacks.