72% of Americans have seen fake celebrity or influencer endorsements in 2025.
72% of Americans have seen fake celebrity or influencer endorsements in 2025. — This cybersecurity statistic was published by McAfee in November 2025. It covers topics including Consumer, Deepfake. The original data appears in The Stars Scammers Love Most: McAfee Reveals World’s Most Deepfaked Celebs. For the full methodology and detailed findings, refer to the original report.
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Frequently Asked Questions
What does this statistic say?
72% of Americans have seen fake celebrity or influencer endorsements in 2025. This data was published by McAfee and covers Consumer, Deepfake.
Where does this data come from?
This statistic comes from The Stars Scammers Love Most: McAfee Reveals World’s Most Deepfaked Celebs, published by McAfee on November 16, 2025. You can view the original report at https://www.mcafee.com/blogs/internet-security/the-stars-scammers-love-most-mcafee-reveals-worlds-most-deepfaked-celebs/.
What cybersecurity topics does this cover?
This statistic relates to Consumer, Deepfake. Browse more statistics on Consumer or from McAfee.