10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.

72% of Americans have seen fake celebrity or influencer endorsements in 2025.

39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

Only 29% of Americans feel very confident about spotting deepfakes in 2025.

21% of Americans have low confidence in spotting deepfakes in 2025.

93% of senior legal professionals are concerned that AI-generated fake assets could materially harm their business

87% of organizations expect deepfakes to become major attack vectors in future ransomware campaigns.

89% of healthcare organizations express concern that deepfake audio and video will become major vectors for social engineering in future ransomware attacks.

90% of C-level executives express concern that deepfake audio and video will become major vectors for social engineering in future ransomware attacks.

53% of organizations implemented AI-powered threat detection.

One in five mobile users has been the target of a deepfake scam.

Across all industries, there was a 700% global increase in deepfake fraud between Q1 2024 and Q1 2025.

A CryptoCore campaign in early 2025, which leveraged deepfake videos, stole close to $4 million spread through more than 2,000 transactions

74% of consumers are worried about video and voice deepfakes.

One in four CIOs surveyed are concerned about the rise of deepfakes over the next year.

Just about one-third (32%) believe their organization is prepared for deepfake attacks.

44% of executives are expecting deepfake attacks.

19% of SMBs experienced deepfake attacks in the past 12 months.