When customers decide whether to create an account with a brand, 74% prioritise a company's reputation and trustworthiness.

Nearly a quarter (approximately 25%) of respondents abandon online purchases due to signup or login issues.

70% of users still strongly prefer interacting with humans over AI agents.

More broadly, 60% of survey respondents are concerned about the impact of AI on the privacy and security of their digital identities.

Long signup or login forms frustrate 62% of users.

87% of people "support national laws regulating how companies can collect, store, share, or use our personal data".

60% of respondents did not agree that they have "become less vigilant about my data privacy and security because there is little I can do these days".

72% of people are worried their data is being misused by the government.

Aside from the 89% of people concerned about their data being "accessed and used inappropriately by the government," another 50% said they were concerned about wrongful government access of their "private conversations".

75% said they "opt out of data collection, as possible".

45% said they "stopped using X" (formerly Twitter).

69% of respondents said they use "multifactor authentication," or MFA.

44% said they "stopped using Instagram".

70% believe "we will never have simple, meaningful ways to protect our data".

70% of people "feel resigned that my personal data is already out there, and I can’t get it back".

23% use a data removal service to help clean up any personal information that is easily found online.

72% agreed or strongly agreed that they are "concerned about my personal data being accessed and used inappropriately by the government".

43% of people said they use identity theft protection solutions.

69% of people said they "use an ad blocker for online browsing".

60% feel that "we will never have simple, meaningful ways to protect our data".