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Consumer

We've curated 291 cybersecurity statistics about Consumer to help you understand how personal data protection, online shopping security, and identity theft prevention are evolving in 2025.

Showing 21-40 of 291 results

38% of UK consumers believe banks are innovating too quickly, while only 7% want banks to speed up innovation in 2025.

FIS12/13/2025
Banking InnovationConsumer Trust

33% of UK consumers have no trust at all in generative AI, while 50% report that it makes them anxious in 2025.

FIS12/13/2025
AI TrustGenerative AI

50% of UK consumers lack understanding of how AI technologies could improve their financial experience, with only 16% reporting full understanding in 2025.

FIS12/13/2025
AIFinancial Services

13% of UK consumers are classified as early adopters of AI, with 62% highly aware of AI and 66% reporting it has improved their banking experience in 2025.

FIS12/13/2025
AI AdoptionBanking

63.7% of Americans fear synthetic fraud most when shopping on mobile.

Appdome11/29/2025
MobileSynthetic fraud

89% of daily transactions in Latin America are conducted using debit cards.

Mastercard11/29/2025
LATAMDebit cards

43% of consumers in Latin America cite AI-driven fraud, including deepfakes and voice cloning, as an emerging threat reshaping perceptions of safety in digital spaces.

Mastercard11/29/2025
LATAMAI fraud

Email scams in retail increased by approximately 50% and in tech by approximately 85% as the holidays approached in 2025.

McAfee11/29/2025
Email scamsRetail

96% of consumers plan to shop online during the holiday season.

McAfee11/29/2025
Online shoppingHoliday season

87.7% of Americans prioritize fraud prevention before it occurs rather than reimbursement after.

Appdome11/29/2025
MobileFraud prevention

The average consumer manages 3.4 distinct security apps.

PureVPN11/29/2025
Security apps

32% of consumers in Latin America express privacy concerns related to how personal or financial data is used or shared.

Mastercard11/29/2025
LATAMPrivacy concerns

37% of consumers indicated they may buy from brands they do not recognize.

McAfee11/29/2025
Retailers

29–34% of users leave essential security tools disabled or miss paid features.

PureVPN11/29/2025
Security apps

Technology URL scams rose by nearly 50% and consumer URL scams increased by approximately 5%.

McAfee11/29/2025
Technology URL scamConsumer URL scam

89% of consumers in Latin America trust banks to keep their money and data safe.

Mastercard11/29/2025
LATAMBank trust

46% of Americans encountered fake celebrity or influencer endorsements.

McAfee11/29/2025
Fake celebrity endorsementFake influencer endorsement

47% of consumers in Latin America identify fraud and scams as their biggest frustration when making digital transactions.

Mastercard11/29/2025
LATAMDigital transactions

38% of modern cyberattacks exploit stolen credentials and exposed connections due to non-integrated security tools.

PureVPN11/29/2025
Stolen credentialsExposed connections

80% of consumers in Latin America say they feel capable of protecting themselves online.

Mastercard11/29/2025
LATAM